What is SEM?

Search Engine Marketing should be a part of your marketing strategy

Most people know what SEO is, but they may not be familiar with SEM. SEO, or search engine optimization, is the process of optimizing your website so that it will rank higher in search engine results pages (SERPs). SEM, or search engine marketing, is the process of using paid search engine marketing tactics to drive traffic to your website. While SEO and SEM are two different things, they both work together to help you achieve your online marketing goals.

SEM can include things like paid ads, paid search engine optimization, and paid social media advertising. When used together, SEO and SEM can be a powerful combination that can help you achieve your online marketing goals.

SEO and SEM are two different aspects of online marketing that work together to help you achieve your goals. SEO can help you attract more visitors to your website, while SEM can help you convert those visitors into customers. SEO and SEM both have their own individual benefits, and when used together, they can be extremely powerful tools for your online marketing arsenal.

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